Three Social Media Tools that Work Hard While Saving Time

“I know my business should be active on social media, but I don’t have the time.”

Sound familiar? Running a business is enough of a time-suck without trying to keep up with the frenetic pace and insatiable appetite of the social media world, but you feel like you should be doing something…

Here are three online tools that will get you rolling with your social media marketing without a big time investment.

1. HOOTSUITE

I just don’t have the time to manage multiple social media accounts…

Hootsuite.com is a social media management dashboard which allows you to manage your Facebook, Twiter, LinkedIn, and Google+ from a single page and for free! Why Hootsuite? It gives you access to all your different news feeds on one site so you can see who’s tweeting about what on the same page you catch up on reading Facebook posts, and, even better, your business can respond, comment, and invite conversation from your social networks without having to log in to each network individually (or remember all those passwords!) Better yet, Hootsuite lets you post a universally appropriate message to all of your social networks at once. One log in and you’ve managed it all.

2. FEEDLY

Hootsuite sounds good, but I don’t know what to post...

Never fear. Feedly is here! Feedly.com is a really useful (and free!) tool for finding content to post about and for keeping your up to date on information that is relevant to you and your business. Use Feedly to subscribe to the websites that you go to to keep current on your industry and add them to the dashboard. Think of Feedly as a website that only displays the stuff that interests you. Instead of racking your brain for content ideas, you check your Feedly and find an article or piece of information that you can share with your online community through your business’s social networks.

3. AdESPRESSO

Okay, so that covers posting, but what if I want to make an ad and I don’t know how…

Here’s where AdEspresso.com can help. It’s a free advertising tool that takes the confusion and congestion out of the Facebook advertising platform. AdEspresso will easily connect with your business’s Fabebook account and then it walks you through how to create an ad for your business. You can even create multiple ads so you can test what images and texts work best and how your online communities react so you can make changes accordingly.

Yes, your business keeps you busy, but with the right tools you can find time to keep your business competitive, relevant, and connected to your customers.