Attention copywriters! This week I’m going to share a handy dandy little cheat sheet to spiff up pretty much any copy you write to get someone to do something (which is, basically, all copy you write, right?) Whenever you want to get an enthusiastic “yes!” like an opt-in for your email list, to make a sale, snag a donation, nab a subscriber, fill...

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Email. It’s the way the world communicates both personally and professionally; and because it’s such a casual medium, it’s all too easy to jumble the two and come across as less-than-unprofessional. And once you hit “send,” your words are out there...forever...making an impression to a potentially endless audience, so watch those words! A quick Google search will lead you to a million tips...

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“I know my business should be active on social media, but I don’t have the time.”Sound familiar? Running a business is enough of a time-suck without trying to keep up with the frenetic pace and insatiable appetite of the social media world, but you feel like you should be doing something… Here are three online tools that will get you rolling with your...

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