A writer friend of mine stumbled upon a great career opportunity and bubbled about it over a steaming cup of Starbucks. “But,” she hesitated, “they’re looking for someone who is good at writing marketing copy and I’m not 100% sure I know what that is…?” Never fear, I assured her, ‘cuz my latest post is here… Copy – anything written by you or...

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From the flashiest CEO to the humblest laborer, everyone communicates at work: with their superiors, their subordinates, their co-workers, their customers, their vendors...the list goes on and on. You might think it’s just the CEO who needs a top notch communicative skill set, but every member of an organization helps set the tone and mood in the workplace, so communicating well is everyone’s...

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Every sales letter is different depending on your audience and what you’re selling, of course, but when you need to create a pitch with punch you’ll want to pull out these ten tips:1. Think inside the box: the Johnson Box. Not every letter calls for a Johnson Box (they tend to look less personal and more sales-y) but they do broadcast your offer...

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Sixty some-odd years ago a copywriter names Frank Johnson decided that instead of making readers wade through an entire sea of copy before getting to the offer, he’d front the good stuff in a centered rectangular box at the top of the letter. The results were terrific and the “Johnson Box” has been going strong ever since; some sources even claim that this...

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The old PR rule of thumb to lay low until the crisis is over was completely obliterated by the birth of social media. For any company to survive they have to act fast online at the first sign of trouble. While many companies do this, too many do it wrong. Case in point: while shopping at Carolina Girls, a fashion store in South...

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Attention copywriters! This week I’m going to share a handy dandy little cheat sheet to spiff up pretty much any copy you write to get someone to do something (which is, basically, all copy you write, right?) Whenever you want to get an enthusiastic “yes!” like an opt-in for your email list, to make a sale, snag a donation, nab a subscriber, fill...

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Email. It’s the way the world communicates both personally and professionally; and because it’s such a casual medium, it’s all too easy to jumble the two and come across as less-than-unprofessional. And once you hit “send,” your words are out there...forever...making an impression to a potentially endless audience, so watch those words! A quick Google search will lead you to a million tips...

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“I know my business should be active on social media, but I don’t have the time.”Sound familiar? Running a business is enough of a time-suck without trying to keep up with the frenetic pace and insatiable appetite of the social media world, but you feel like you should be doing something… Here are three online tools that will get you rolling with your...

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