Every sales letter is different depending on your audience and what you’re selling, of course, but when you need to create a pitch with punch you’ll want to pull out these ten tips:1. Think inside the box: the Johnson Box. Not every letter calls for a Johnson Box (they tend to look less personal and more sales-y) but they do broadcast your offer...

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Sixty some-odd years ago a copywriter names Frank Johnson decided that instead of making readers wade through an entire sea of copy before getting to the offer, he’d front the good stuff in a centered rectangular box at the top of the letter. The results were terrific and the “Johnson Box” has been going strong ever since; some sources even claim that this...

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The old PR rule of thumb to lay low until the crisis is over was completely obliterated by the birth of social media. For any company to survive they have to act fast online at the first sign of trouble. While many companies do this, too many do it wrong. Case in point: while shopping at Carolina Girls, a fashion store in South...

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